Twelve years, one studio: what we have learned
Lessons from running an independent studio in two cities, from pricing to hiring to saying no.
Written by
Noor van Aalst
Topic
Studio
Reading time
7 min read
Published
Stay small enough to know every project
We are 22 people and we plan to stay about that size. Every partner still works on client projects every week.
Say no early
The best projects start with a clear brief and a client who wants to be involved. We turn down work that has neither, and we say so in the first call.
