A short guide to choosing typefaces
Most brands need one family, used well. How we pick it and how we test it before anyone falls in love.
Written by
Tiago Ferraz
Topic
Design
Reading time
4 min read
Published
One family, used well
Most brands need one typeface family with a few weights. Pairing three fonts rarely helps anyone read faster.
Test it on the boring things
We test type on invoices, error messages and delivery notes before we test it on posters. If it works there, it works everywhere.
