How we run a two-day brand workshop
The agenda, the exercises and the one rule that keeps workshops from turning into meetings.
Written by
Lieke Brandsma
Topic
Process
Reading time
5 min read
Published
Day one: listen
We interview the founders, a few customers and at least one person from the front desk. The best insights rarely come from the boardroom.
Day two: decide
We leave with three decisions written down: who it is for, what it should feel like, and what it should never be.
