Parcel Coffee Roasters
Client
Parcel Coffee Roasters
Year
2025
Scope
Packaging and brand identity
Discipline
Packaging
Overview
Plain kraft boxes, one stamp, and a naming system for 14 single-origin coffees.
The work
Challenge
Fourteen coffees, fourteen labels, and no way to tell them apart on a shelf.
Approach
One kraft box and one rubber stamp, with the origin and roast printed as a simple code customers learn quickly.
Result
Packaging costs fell by a third and subscription sign-ups doubled after the relaunch.
In numbers
2×
subscription sign-ups
Next project