Hollow Clay Studio
Client
Hollow Clay Studio
Year
2025
Scope
Online shop and art direction
Discipline
Web
Overview
A calm online shop for a two-person ceramics studio, with photography we art-directed.
The work
Challenge
The studio sold out at markets but its old shop converted almost nobody.
Approach
Slow, natural-light photography, one product per screen and a checkout with three steps.
Result
Online sales now make up 60% of revenue, and each new glaze drop sells out within a day.
In numbers
60%
of revenue now online
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