Citrine Soda launch
Client
Citrine Soda
Year
2026
Scope
Launch campaign, packaging and social
Discipline
Campaign
Overview
One colour, one fruit, eight weeks. The launch that took a new soda into 1,400 shops.
The work
Challenge
A new lemon soda with no ad budget to speak of, launching against brands that own the fridge.
Approach
We kept to one yellow and one lemon, everywhere: can, posters, shelf strips and a 6-second film cut for social.
Result
Listed in 1,400 shops by week eight, and the yellow poster became the thing people photographed.
In numbers
1,400
shops in eight weeks
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