Blo Bakery
Client
Blo Bakery
Year
2026
Scope
Identity, menus and in-store graphics
Discipline
Brand
Overview
A loud, warm identity for a neighbourhood bakery, painted straight onto the shop walls.
The work
Challenge
Blo was opening its third shop and still looked like a pop-up. Every location had different signs, menus and bags.
Approach
We drew a wordmark from the shape of a loaf, picked one coral and one ink, and turned the walls into the menu. Staff can reprint every sign from one template.
Result
All three shops reopened under one identity in six weeks. Weekend queues now start before the doors open.
In numbers
3 shops
rebranded in six weeks
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