Westhaven Transit
Client
Westhaven Transit
Year
2024
Scope
City-wide poster campaign
Discipline
Campaign
Overview
A campaign for a new tram line, placed at 300 stops across the city.
The work
Challenge
A new tram line that most residents did not know was opening.
Approach
Big, simple posters at every stop on the route, each showing how many minutes the tram saves from that stop.
Result
Ridership in the first month beat the city's forecast by 22%.
In numbers
+22%
riders above forecast
Next project